American Research Journal of Business and Management

Dr. Manodip Ray Chaudhuri1, Kausik Chakraborty2

Nothing is static in today’s world but dynamic, taking these into aspect it holds true for current day’s organizations also. With change being the only constant in the turbulent labor market it becomes very important to learn that how organizations are managing these constant changes and properly implementing the concept of “Change Management” in the system. We already know that training and development are implemented in order to develop the competency level of the employees and also to improve their performance with a lifelong perspective. So if there is a proper implementation of change management with the aids of training and development then only it can help in organizational innovation being fostered. Now organizational innovation means the way an organization is managing change in the multidimensional perspective of factors like growth, development and survival and competency along with cooperation and collaboration. Now going back to time immemorial the word “change” has been associated with us for long since as people has been managing various things and their ability to cope up with various situations and changes related to social and relational processes. As a result training and development are becoming very important factors in order to create an atmosphere of continuous learning in order to cope up with the changing turbulent market with proper innovation. So this paper would extensively try to establish the relationship between training practices and development with organizational innovation as after the literature survey it could be sensed that this aspect was overlooked. So it would be an interesting study to understand the importance of organizational innovation in achieving the sustainable growth and development. As a result it becomes very interesting to understand the components, the factors and the aspects which help in fostering a mutual relationship between team members which would in return help in innovative work culture and environment. 

Dr. Daryl Green*, Dr. Xanshunta L Polk, Valarie Monteith, Seong-Min Moon, Isaac Panzer, Jack Reed

During the initial stages of the pandemic in the United States, millions of people discovered the power of social media platforms. In 2020, President Donald Trump announced plans to take steps to ban TikTok, a Chinese based-business. As a result of this threat to ban TikTok, many users retreated to a video app called Triller. Today, Triller has over 65 million active users on its platform. This case study examines Triller as a persuasive technology and how it can improve its positioning strategy as a mobile app for businesses and consumers. By serving its customers’ needs for curated and concise video content, Triller has created digital marketing opportunities, including branding, reach, sponsorships and influencer capabilities. This study has significance for researchers and practitioners and broadens contemporary assumptions about strategic planning for social media platforms.

Dr. Manodip Ray Chaudhuri1, Ms. Debdatta Deb2, Ms. Rachel Meiselbach2, Ms. Ashmita Nair2

Poor grooming skills result in a lack of effect creation, distinctiveness, and confidence to portray oneself in a social and professional arena. One’s look, dress code, body language, and the apparel they choose for every social-meeting/social gathering, as well as for a professional setting such as work/business meetings, and for their everyday life at work, can all be used to characterise them. This paper highlights how training for employee grooming is essential. Proper grooming and a professional appearance are essential for gaining respect in the workplace. The way one dresses and carries themselves makes an impact on the people with whom they work. Both men and women must take care of and look after themselves. A clean, collected, and happy attitude is required in the hospitality industry. Always have a pleasant smile on your face. Personal hygiene and grooming are highly important in the hotel sector; it’s engaging your visitors, learning what they want, and better involving them to make them happy and comfortable. When interacting with both professional individuals, it is critical to adhere to the hospitality industry’s code of conduct in order to ensure a memorable experience for both the guest and the reputable business. This paper will put more emphasis on how important it is to be well groomed in the hospitality industry and how training will help the employees to groom themselves.

Kshemaindra Acharya Phaniharam

Organizations or brands across the world apply various marketing approaches and one of the increasingly adopted approaches is a purpose-driven marketing approach where organizations align their branding and communications to a purpose that their vision and mission stands for. Though this approach has been there for a long time, these approaches tend to take a ramp up whenever humanity faces a crisis to let people know that the brand stands with them. This paper studies various brands that have applied purpose-driven approaches and purpose-led marketing and how it has helped them retain, increase, or made customers stand behind the brand making them resilient towards a crisis. The paper also attempts to build a theoretical or a conceptual checklist model that brands can apply to build brand resilience through purpose-driven approaches and marketing. 

Engr. Qaiyum. M. Moinul Ahsan

The Business domain experienced significant growth of international business developments with the help of Information and Communications Technology (ICT) in the past half-century. This paper examines a variety of effects of the ICT on international business development followed by some drawbacks, which are often termed as the ‘Internet bubble’ in the recent past. Internet’s effect has been considered by highlighting various widths and breadths of firms’ internationalization process, such as Human Resources Management, the burgeoning of e-commerce, developing internationalized business perception, bolstering internationalization capacity, improving business strategy, structure, technology, and so on. This paper employs a descriptive research design using secondary sources, including books, scholarly articles, business reports, news portals, and periodicals. This study found an essential linkage between ICT and international businesses and exhibited that ICT, with some impediments, contributed to the development of global business operations. .