American Research Journal of Humanities and Social Sciences
ISSN (Online): 2378-7031
DOI: 10.46568/2378-7031
Shifting Language Patterns and Verbal Expression in Contemporary Television Speech
Affiliation
Leonard Cole*, Gerd Berget, Lipson Smith
nHolland University of Applied Science, Domain Technology, Design and Computation, Division of Built Environment, The Netherlands
Citation: Cole L, Berget G, Smith L. “Shifting Language Patterns and Verbal Expression in Contemporary Television Speech”. American Research Journal of Humanities and Social Sciences, Vol 11, no. 3, 2026.
Copyright: © 2025 Cole L, et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
Television plays an important role in everyday communication and can have a strong influence on the way language is used and understood by the public. This study examines changing language practices in television speech, focusing on the occurrence of neologisms, barbarisms, and jargon in contemporary broadcasting. The analysis places these forms within the wider context of verbal communication and literary language norms rather than viewing them as separate linguistic features. Attention is given to differences between television program formats and the language choices made by journalists, presenters, and other media speakers.
The study shows that neologisms are more common in news and documentary programs, where television professionals frequently refer to new technologies, social developments, and emerging concepts. Barbarisms and jargon occur more often in entertainment and comic programs, where informal, expressive, and audience-oriented language is frequently adopted. These differences demonstrate how the purpose and style of a program can shape the language used in television communication.
The findings also point to a continuing interaction between linguistic innovation and established language norms. New words and expressions are an expected part of language development, but their repeated use in television can contribute to wider changes in public speech. Greater attention to clarity, appropriateness, and responsible language use can therefore help television maintain its communicative role while responding naturally to ongoing linguistic change.
Keywords: Georgian Television; Broadcast Language; TV Speech Culture; Verbal Communication; Georgian Language; Language Change; Neologisms; Barbarisms; Jargon; Media Discourse; Television Communication; Literary Georgian; Language Use; Linguistic Innovation; Communication Practices.
