American Research Journal of Business and Management
ISSN (Online): 2379-1047
DOI: 10.21694/
Service Quality and Engagement at Some Private Universities
Affiliation
1Fakultas Psikologi, Universitas Tarumanagara, Indonesia.
2Fakultas Ekonomi, Universitas Tarumanagara, Indonesia.
Abstract
The research conducted in this paper is a previous follow-up study. This study was conducted on 1000 female students at 10 universities in the Kopertis III Region. The purpose of this study was to examine the nomological validity of service quality, namely by using engagement. These two variables are measured by a Likert scale and their validity and reliability are tested. Nomologic validity alone is tested by correlation and regression analysis. From the results of the analysis and testing, it was found that the nomologic validity was tested empirically.
Citation
Heni Mularsih, dan Lerbin Aritonang. “Service Quality and Engagement at Some Private Universities”. American Research Journal of Business and Management. 2018; 4(1): 1-12.
