American Research Journal of Business and Management

Dr. Pramod Gupta 

Rather than serving as a replacement for human intelligence and ingenuity, artificial intelligence is generally seen as a supporting tool. Although AI currently has a difficult time completing commonsense tasks in the real world, it is adept at processing and analyzing troves of data much faster than a human brain could. Artificial intelligence software can then return with synthesized courses of action and present them to the human user. In this way, we can use AI to help game out possible consequences of each action and streamline the decision-making process. With all these new AI uses comes the daunting question of whether machines will force humans out of work. The jury is still out: Some experts vehemently deny that AI will automate so many jobs that millions of people find themselves unemployed, while other experts see it as a pressing problem.

Dr. Daryl Green*, Dr. Jack McCann, Logan Coe, Bria Evert, Kalifa Ford, Tyler Frank

The pandemic of 2020 enticed millions of people to make use of social media platforms such as Reddit, which benefited greatly from this public exposure. Reddit allows individuals to interact anonymously with and share interests with strangers from all over the world. It is a social media platform that appeals to a niche community. The purpose of this study is to investigate Reddit as an example of persuasive technology, as well as to analyze Reddit’s future in today’s digital society. This study has significance for both researchers and practitioners, and broadens contemporary assumptions about strategic planning for social media platforms.

Dr. Manodip Ray Chaudhuri1, Kausik Chakraborty2

Nothing is static in today’s world but dynamic, taking these into aspect it holds true for current day’s organizations also. With change being the only constant in the turbulent labor market it becomes very important to learn that how organizations are managing these constant changes and properly implementing the concept of “Change Management” in the system. We already know that training and development are implemented in order to develop the competency level of the employees and also to improve their performance with a lifelong perspective. So if there is a proper implementation of change management with the aids of training and development then only it can help in organizational innovation being fostered. Now organizational innovation means the way an organization is managing change in the multidimensional perspective of factors like growth, development and survival and competency along with cooperation and collaboration. Now going back to time immemorial the word “change” has been associated with us for long since as people has been managing various things and their ability to cope up with various situations and changes related to social and relational processes. As a result training and development are becoming very important factors in order to create an atmosphere of continuous learning in order to cope up with the changing turbulent market with proper innovation. So this paper would extensively try to establish the relationship between training practices and development with organizational innovation as after the literature survey it could be sensed that this aspect was overlooked. So it would be an interesting study to understand the importance of organizational innovation in achieving the sustainable growth and development. As a result it becomes very interesting to understand the components, the factors and the aspects which help in fostering a mutual relationship between team members which would in return help in innovative work culture and environment. 

Dr. Daryl Green*, Dr. Xanshunta L Polk, Valarie Monteith, Seong-Min Moon, Isaac Panzer, Jack Reed

During the initial stages of the pandemic in the United States, millions of people discovered the power of social media platforms. In 2020, President Donald Trump announced plans to take steps to ban TikTok, a Chinese based-business. As a result of this threat to ban TikTok, many users retreated to a video app called Triller. Today, Triller has over 65 million active users on its platform. This case study examines Triller as a persuasive technology and how it can improve its positioning strategy as a mobile app for businesses and consumers. By serving its customers’ needs for curated and concise video content, Triller has created digital marketing opportunities, including branding, reach, sponsorships and influencer capabilities. This study has significance for researchers and practitioners and broadens contemporary assumptions about strategic planning for social media platforms.

Dr. Manodip Ray Chaudhuri1, Ms. Debdatta Deb2, Ms. Rachel Meiselbach2, Ms. Ashmita Nair2

Poor grooming skills result in a lack of effect creation, distinctiveness, and confidence to portray oneself in a social and professional arena. One’s look, dress code, body language, and the apparel they choose for every social-meeting/social gathering, as well as for a professional setting such as work/business meetings, and for their everyday life at work, can all be used to characterise them. This paper highlights how training for employee grooming is essential. Proper grooming and a professional appearance are essential for gaining respect in the workplace. The way one dresses and carries themselves makes an impact on the people with whom they work. Both men and women must take care of and look after themselves. A clean, collected, and happy attitude is required in the hospitality industry. Always have a pleasant smile on your face. Personal hygiene and grooming are highly important in the hotel sector; it’s engaging your visitors, learning what they want, and better involving them to make them happy and comfortable. When interacting with both professional individuals, it is critical to adhere to the hospitality industry’s code of conduct in order to ensure a memorable experience for both the guest and the reputable business. This paper will put more emphasis on how important it is to be well groomed in the hospitality industry and how training will help the employees to groom themselves.

Kshemaindra Acharya Phaniharam

Organizations or brands across the world apply various marketing approaches and one of the increasingly adopted approaches is a purpose-driven marketing approach where organizations align their branding and communications to a purpose that their vision and mission stands for. Though this approach has been there for a long time, these approaches tend to take a ramp up whenever humanity faces a crisis to let people know that the brand stands with them. This paper studies various brands that have applied purpose-driven approaches and purpose-led marketing and how it has helped them retain, increase, or made customers stand behind the brand making them resilient towards a crisis. The paper also attempts to build a theoretical or a conceptual checklist model that brands can apply to build brand resilience through purpose-driven approaches and marketing. 

Engr. Qaiyum. M. Moinul Ahsan

The Business domain experienced significant growth of international business developments with the help of Information and Communications Technology (ICT) in the past half-century. This paper examines a variety of effects of the ICT on international business development followed by some drawbacks, which are often termed as the ‘Internet bubble’ in the recent past. Internet’s effect has been considered by highlighting various widths and breadths of firms’ internationalization process, such as Human Resources Management, the burgeoning of e-commerce, developing internationalized business perception, bolstering internationalization capacity, improving business strategy, structure, technology, and so on. This paper employs a descriptive research design using secondary sources, including books, scholarly articles, business reports, news portals, and periodicals. This study found an essential linkage between ICT and international businesses and exhibited that ICT, with some impediments, contributed to the development of global business operations. .

Mekonnen Mengistie, (Ph.D. Candidate)1, Amsalu Bedemo, Ph.D2, Lemessa Bayissa, Ph.D3

This study is conducted on the productivity of education expenditure to analyze the productivity of education expenditure in selected Ethiopian public universities. This research applied descriptive research designs as well as quantitative research approach to analyze the problem. Secondary data was used. The target population of this research was the whole public universities under the Ministry of Science and Higher Education (MoSHE). Data were gathered from the ministry of science and higher education and public universities selected for the study. Malmquist productivity index was applied to determine total factor productivity change. Regarding the productivity analysis, the total factor productivity study showed that the majority of universities are not at a good productivity level. According to the major findings, only seven or 32% of universities score productivity growth. The mean of total factor productivity for the entire study period for the whole 22 university-level shows a decline in productivity change, but it is an increase in productivity change relative to the base year (2010/11). Total efficiency change and scale efficiency change are the major productivity components that affect the total factor productivity change in the technological aspect. The majority of universities do not have positive productivity growth.

Shemelis Zewdie1, Amsalu Bedemo, Ph.D2, Lemessa Bayissa, Ph.D3

The purpose of this study was analyzed the tax audit quality in Ethiopia with special reference to the Ministry of Revenues. Accordingly Mixed research approaches with concurrent triangulation mixed research design were used in the study. Questionnaires were used to obtain the primary data from 217 out of 472 auditors, including team leaders, process owners, and supervisors in the Ethiopian Ministry of Revenues by using proportionate stratified random sampling in addition to semi-structured interviews from 15 participants from management positions. The secondary data were obtained from the ministry and the audit report. The data were analyzed using mean, standard deviation and Spearman rho value. Findings related to tax audit practices show that the current tax audit practices are moderate, they do not apply for an adequate audit program, pre-audit and risk analysis, audit methodology, sampling, detailed audit objectives, and audit verification process. In addition to that, almost in all tax audit branch offices, auditors lack understanding about the nature of the taxpayer’s business, and somewhat lack of understanding and interpretation of tax laws and regulations as well as recognized standards. The Spearman rho values indicated that there is a positive correlation between audit input factors, interaction factors, contextual factors, or tax audit effectiveness and tax audit quality. The study suggests that the tax auditors, as well as the management and executive bodies in different positions, need to help each other and fulfill their responsibilities to avoid similar enforcement of tax disputes. In addition, the tax audit engagement teams, team leaders, supervisors, process owners, directors, branch managers, professional bodies, and regulators should give more attention to the audit process and input factors following contextual factors because they were imperative constructs of tax audit quality.

Dr. Manodip Ray Chaudhuri1, Ananya Ghosh2

While Diversity has been more apparent in terms of demography or culture, the advent of Cognitive diversity concept has unfastened new dimensions of understanding differences among individuals. In the recent years the contents of cognitive diversity have been in the zenith of discussion like knowledge dissemination, perspectives, creativity etc. in a team towards problem solving. Some studies materialized with understanding the barriers in coordinating with diversity. While recent studies emerged with new aspects of underlying factors for these variations in individuals and how it influences a group, and these This paper aims at probing the available literature by assimilating a few studies in understanding the factors like innovation, leadership, learning or knowledge sharing in connection to application of Cognitive diversity. The practical implications of cognitive diversity exists in the fusion of solidarity of workforce keeping the essence of diversity.